Pantaloons ties up with Snapdeal to boost online sales

Aditya Birla Group’s fashion and lifestyle retail format Pantaloons has tied up with e-commerce major Snapdeal to boost the online shopping arcade.

The partnership will enable online customers to buy brands such as Rangmanch, Akkriti, Trishaa, Annabelle, Ajile and Candies.

"We are excited to build a new relationship with Snapdeal and reach out to a fresh consumer base in new markets. With our wide range of brands for men, women, kids and infants, we hope to make our consumers more fashionable and stylish," said Pantaloons CEO Shital Mehta.

Rahul Taneja, Vice President, Category Management, Snapdeal said, "We are confident that this partnership would be well received by the Snapdeal customers across 6000+ towns and cities of India."

The partnership would combine the strengths of the two companies and boost sales by further leveraging the enormous potential of online retail. Pantaloons' leadership strength in the offline fashion retail space with 125 large format stores across the country, coupled with its vast portfolio of well established exclusive brands would complement Snapdeal's reach to millions of consumers in the online space.