Aug 8, 2019
Pandora taps actress Millie Bobby Brown for fresh collection campaign
Aug 8, 2019
Danish jewelry brand Pandora has partnered with "Stranger Things" star Millie Bobby Brown on a new campaign for its latest collection promoting self-expression, which is due to debut later this year.
Shot by acclaimed fashion photographer Cass Bird, the campaign will launch digitally in October and will feature casual and cool images of Brown posing in her adopted hometown of Atlanta, Georgia, wearing her personally-curated edit of jewelry from the latest line of charms.
Brown -- who is also a two-time Emmy nominee and UNICEF's youngest-ever Goodwill Ambassador -- has signed a two-year contract with Pandora to promote the collection, with a digital film to also be released in tandem with the images, featuring the actress and highlighting her personal connection to the new pieces.
Commenting on their selection of Brown to front the new Pandora promotion, Pandora's Chief Creative and Brand Officer Stephen Fairchild said she is "the perfect ambassador for the next generation of Pandora jewelry that empowers young women to express themselves."
"Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewelry that perfectly complements Pandora's vision and creativity," he added.
This latest announcement from the brand precedes the impending release of another new line, due to debut this week on August 8 -- a limited edition range in the UK dubbed "Beautifully Different."
As the name suggests, each piece in the collection will be unique, with items including a selection of vibrant green and red rings, charms, pendants and earrings, which have been created using leftover, re-melted Murano glass and 100% recycled gold.
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