Pandemic has led to more sustainable and lightweight fashion: Tarun Tahiliani
Designer Tarun Tahiliani has seen a rise in sustainable and lightweight, casual fashion due to the pandemic and has oriented his business to cater to changing tastes by pivoting from bridal to fashion.
“The pandemic has undoubtedly brought a massive change in the way people shop as well as in the design industry,” Tahiliani told the Indian Express. “With the lockdown forcing us to stay at home, a great shift was seen towards athleisure clothing, which in my opinion most of the big fashion houses would have to ultimately incorporate and shift towards.”
Tahiliani presented his first post-pandemic India Modern collection named ‘Global Indian’ at the recent Fashion Design Council of India x Lakme Fashion Week. The designer plans to continue to make more versatile ready-to-wear moving forward, he said.
“Fashion is becoming more sustainable and versatile too with customers wanting to buy pieces which can be worn in multiple way rather than being a part of a singular set,” said Tahiliani. “The lockdown forced us to accept our individuality and showcase it for the world to see rather than succumbing to the varied norms and trends that the society tries to force upon us. Therefore, it is extremely refreshing to see people more in tune with their needs and how they wish to present themselves.”
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