Panache to host winter fashion and lifestyle exhibition at Rodeo Mall, Gurugram

By

Isabelle Crossley

Published
Jan 1, 2019

The events company Panache has teamed up with Gurugram’s Rodeo Mall for a Winter Fashion and Lifestyle Exhibition that will run from January 5 to 6.

This weekend, Rodeo Mall will host a number of fashion, jewellery, accessory, and lifestyle businesses for a market style fashion event. Tailoring products to the current winter festive season, the free event is open to all and will include businesses from across India. Handmade and craft items will feature alongside small businesses and entertainment.

From December 29 to 30, Panache held another fashion exhibition to end 2018. The exhibition also featured fashion, accessories, and gift items for the ongoing wedding season. Before that, Panache held an open air market in October 2018 featuring textiles, jewellery, and handmade bags.

This winter has seen a large number of free fashion events in malls across Delhi NCR including in the capital itself, Gurugram, and Noida. As malls and offline fashion retailers are having to compete with the rise of e-commerce in India, many offline retailers are using fashion events as a way to secure customer footfalls and provide an experience not possible online.

Panache Creative was launched in 2015 as an events business specialising in fashion. As well as catering to corporate events, the business also covers weddings and brand promotion.