Pallavi Jaipur launches e-commerce store
today Jan 7, 2020
Womenswear designer Pallavi Jaipur has launched a dedicated e-commerce store as the brand embraces an omni-channel strategy. The brand also took part in recent Mumbai shopping festival Jio Wonderland.
Rajasthan-based brand Pallavi Jaipur is now available online, the brand announced on Facebook. The new e-commerce store will allow the luxury label to reach customers across India and abroad in addition to its pre-existing flagship store in Jaipur.
As the brand embraces a wide range of retail strategies to engage customers, it participated in the 6Degree Market at Jio Wonderland in Mumbai’s JioWorld Garden from December 26 to 30. Pallavi Jaipur retailed a selection of occasion wear featuring whimsical floral prints and floaty layers.
On January 4, the brand announced its upcoming spring/ summer 2020 collection “Print a Maze”, scheduled to launch soon, on Facebook. The collection preview shows jewel coloured separates made from sheer textiles and silks featuring cubist prints and geometric lines. The collection will launch on the brand’s new online store.
Pallavi Jaipur launched her eponymous brand at Lakmé Fashion Week for its summer/ resort 2009 season and has also showcased collections at India Fashion Week and Rajasthan Heritage Week. The brand specialises in hand embroidery, block printing, and screen printing.
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