Published
Sep 28, 2018
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Pakistani label Élan to launch in India with Vesimi

Published
Sep 28, 2018

Khadija Shah’s brand Élan will launch in India through Dubai’s multi-brand luxury store Vesimi. Shah aims to build a strong presence in the country and to show collections on the runway in India in future.

Pakistan's Élan will launch in India through Dubai’s multi-brand luxury store Vesimi - Élan- Facebook


“To bring Élan to India was always the natural next step and I am happy to find we’re on the way to realising that,” Shah told IANS in an email communication.

“As we look at international expansion and exploring markets, India remains one of the most prominent and relevant avenues for us. The fact that our ethos is very similar, and the population five times that of Pakistan, our attraction is obvious.”

The brand will enter India with Vesimi and the plan is to establish a strong and consistent presence in the country. The first goal for Shah is to develop a contact point with customers and then she aims to continue to expand and even show collections at India’s fashion weeks.

Élan was launched by Khadija Shah in Pakistan in 2006 when she returned to the country after completing her studies in London, UK. Shah was inspired by her mother’s talent for dress making and went from producing couture collections to adding in a ready-to-wear line. The brand specialises in traditional wear and also produces unstitched fabric.

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