Daraz, the e-commerce firm in Pakistan, has appointed Zain Suharwardy as managing director. Suharwardy joins Daraz from Lazada, where he served as vice president. Suharwardy, a startup maverick and media personality, will bring on board his experience in building e-commerce ventures from the ground up.

"It is an exciting time to be at Daraz and I look forward to steering the company toward new growth opportunities, capitalizing on my experience in the ecommerce industry. I strongly feel the next success story in ecommerce will be from Pakistan. When you have 200 million people, which include the brightest minds, to serve you can't go wrong, but to win you need to be efficient, fast, structured and above all Customer centric, and that is what I, along with the team, will be hoping to achieve, " said Suharwardy. 
 
His regional expertise in South East Asia has taken him from growing companies like Lazada Malaysia (part of Alibaba Group) and 11 Street, to networking with a cluster of sea countries like Singapore, Thailand, Indonesia, Philippines and Vietnam.

He was also involved in the growth of Rocket Internet venture Zalora in Malaysia.