Pacific Mall forges new brand identity, brings in international brands

By

Isabelle Crossley

Published
Sep 15, 2017

Hot on the heels of Select CityWalk, New Delhi’s Pacific Mall is launching a host of international fashion brands as well as revamping its image for the holiday season.

Pacific Mall has come up with a new brand identity and logo following a series of surveys conducted with their customers. The mall’s new catchphrase is “art of leisure” and the aim of this image overhaul is to elevate the mall’s standing.

Some of the new international brands that are being introduced to the mall include Armani Exchange, Gap, Superdry, Asics, Arrow Sports, Baggit, Mango, and Dune. Mango is currently reopening its physical stores in India and has chosen Pacific Mall as one of their first locations.

Abhishek Bansal, the Executive Director of the Pacific India Group said about the revamp: “Our brand name and logo are important indicators of who we are and what we stand for.  When we think of our consumer, one thing that they majorly look out for are the presence of all relevant brands, multiple dining and entertainment options within the mall. So, 70-80 percent of the changes should be offering collection of premium brand[s] to the customers and bringing in extended dining alternatives in restaurant and QSR formats, which of course has been there. We’ve received a tremendous response and a lot of love from our patrons. And there’s so much more that we have in store for them in the coming months. Now we are taking the opportunity to strengthen and modernise how we represent ourselves to our clients, our people and the communities in which we operate.”

Pacific Mall is located in the Tangore Garden area of New Delhi and is home to both Indian and international brands. The mall also offers restaurants and entertainment facilities.