PNG Jewellers signs Madhuri Dixit as brand ambassador

By

Maverick Martins

Published
Mar 20, 2023

Pune-based jewellery retailer PNG Jewellers has signed actor Madhuri Dixit as its brand ambassador for the next two years.

The actor will endorse the brand in India and global markets through advertising campaigns, social media content, and other brand promotional activities, starting with the Gudhi Padwa campaign.

PNG Jewellers expects this association to fuel its growth in the jewellery market over the next two years.

Commenting on the association, Saurabh Gadgil, chairman managing director of PNG Jewellers in a statement said, “We are delighted to have Madhuri Dixit as our brand ambassador, and we look forward to working with her over the next two years. This association will help us to strengthen our brand's image and consolidate our position in the Indian and global jewellery market. Her presence in our ecosystem is an invaluable asset as we move into the next phase of growth.”

Madhuri Dixit added, “I am honoured to be associated with PNG Jewellers, a brand that is synonymous with craftsmanship, tradition, and elegance. I look forward to representing the brand and connecting with PNG Jewellers' customers worldwide.”

PNG Jewellers has a strong presence in western India with numerous stores in cities including Pune, Mumbai, Shrirampur, Goa, Nanded, Baramati, and Latur, among other locations. The business also retails from its e-commerce site.