PGI's Men of Platinum teams up with KL Rahul for new campaign

By

Isabelle Crossley

Published
Jun 10, 2022

Platinum Guild International India’s brand Men of Platinum held a pan-India, multi-stage contest which culminated in three winners joining brand ambassador and cricketer KL Rahul for a virtual meeting. 

Following two rounds of contests involving interactive quizzes, three winners were selected to meet their cricketing idol as part of Men of Pltinum’s ‘Moment of Truth’ campaign, the business announced in a press release on June 9. Contest winners Tushar Rane, Prathamesh Avachare, and Naveen Kumar had the chance to virtually meet with KL Rahul and speak with him about his career and life. 

“The Men of Platinum brand’s values and distinct yet subtle design language is something that I relate with,” said KL Rahul in a press release. “It reflects my personal values and sense of style. It was a pleasure to be a part of this phase of the brand’s journey and get the opportunity to virtually meet and interact with the winners.  Interacting with fans is always an exciting, enriching as well as humbling experience for me as a cricketer.”

The initiative was designed to promote platinum jewellery to men across India as the white metal continues to grow in popularity, especially among younger generations. “We are pleased to strengthen our association with KL Rahul,” said Platinum Guild International, India’s director if consumer marketing Sujala Martis. 

“This IPL season, we decided to take the excitement up a notch and rolled out a unique consumer engagement initiative on the brand’s social media handles,” said Martis. “By offering the winners a chance to virtually meet and interact with our brand ambassador and cricket’s shining star- KL Rahul, we were able to offer a truly unique and memorable experience to the winners. Through KL Rahul and his remarkable journey, this entire initiative brought alive the values that define Men of Platinum. It helped drive meaningful conversations and deepen the connect with our core male audience during the high voltage cricket season.”