Published
Oct 24, 2017
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PC Jeweller launches Grecia, Holy Spin collections

Published
Oct 24, 2017

Indian jewellery major PC Jeweller has launched two new collections Grecia and Holy Spin in the Indian market during the festive season.
 

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Grecia collection is designed to represent a powerful women figure while the Holy Spin collection is inspired by Tibetian praying wheels. Both the collections will be available in all 84 showrooms of PC Jeweller's across the country.
 
The company is planning to expand its retail presence by adding 30 new stores across the country and expecting sales revenue of above Rs 10,000 crore (approx $1550 million) from its domestic and global exports in this financial year.

Sheiba Anand President - Retail Operations PC Jeweller in a statement said, "We have come up with more than 250 new designs under the collection named Grecia, a collection for women who goes beyond convention to put up a statement that is graceful and elegant. Our second collection Holy Spin is inspired by Tibetian praying wheels. Designs are contemporized in such a way that it retains its tradition and the latest trends. "
 
"Festive season accounts for an increase in the purchase of jewellery and we are confident of tapping this season by offering traditional yet trendy designs for fashion-forward women. Earlier the purchase of gold was more for investment purpose but now the scenario have changed. It's more for aesthetic or adornment than for investment. So we are prepared for this festive season with new offerings and collections," added Sheiba.
 
The jewellery major had recently signed star couple Akshay Kumar and Twinkle Khanna as its brand ambassadors to enhance its national presence.
 
Established in 2005, PC Jeweller has a presence in 84 showrooms across 67 cities & 20 states.

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