Apr 21, 2020
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P&G lobbies state governments to have products deemed ‘essential’

Apr 21, 2020

Fast moving consumer goods business Procter & Gamble is liaising with Indian state governments with the aim of establishing its products as ‘essential’ to allow for their distribution during the extended lockdown.

P&G retails hair care brand Pantene in India - Pantene India- Facebook

P&G is working to establish its FMCG products as essential to allow them to be retailed freely across the country during the ongoing lockdown, ET Bureau reported. Many states have allowed e-commerce businesses to retail all goods but only essential goods are permitted to be retailed in brick-and-mortar stores at present. 
“That’s been a significant focus area over the last five weeks, and it’s a daily endeavour,” P&G’s vice chairman Jon Moeller recently told investors about the Indian market, ET Bureau reported. “And then, once we establish our ability to operate, we then have to source materials and we have to ensure that employees can get to work, which sounds simple, but is anything but.” 

“Right now, in emerging markets outside of China, we are operating and thinking rightly or wrongly, day-by-day, because [the] situation changes dramatically,” said Moeller. “India is a good example. That market is effectively shut and will be at least through the end of April.”
The nationwide lockdown which began on March 25 is currently scheduled to run until May 3 but it could be extended further. As of Tuesday morning, India has counted over 18,650 confirmed coronavirus cases with close to 600 fatalities. 
P&G retails a wide range of personal care brands in India including Olay, Wella, and Pantene among others. P&G operates under three entities in India: Procter & Gamble Hygiene and Health Care Limited, Gillette India Limited, and Procter & Gamble Home Products.

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