This season, over 150 designers will showcase new collections in the Designer Showroom to be held September 16-20, 2016 at Brewer Street Car Park at London Fashion Week. The showroom space, designed by David Collins Studio, will showcase accessories, bags, footwear, jewellery, multi label showrooms and fashion clothing, thereby showing strong diversity.

“September 16 will see the official launch of London Fashion Week 2016 at the Designer Showrooms Private View. This offers a chance to preview the designers in the Designer Showrooms before everything kicks off,” British Fashion Council (BFC) said.

Stephen Jones and Stephen Webster will present the new line up of the BFC’s Headonism and Rock Vault initiatives.

Headonism will showcase collections from Harvy Santos, Laura Apsit Livens, Sophie Beale Millinery, while Rock Vault will present Completedworks, DAOU, Frances Wadsworth Jones, Lily Kamper, Rachel Boston and Shimell and Madden.

The designers will have an installation in the showrooms where guests can view their collections up-close once they have debuted, alongside a pop-up showroom where press and buyers can make appointments.

BFC ambassador for emerging talent Sarah Mower is hosting a celebration of this season’s Newgen sponsored by Topshop designers.