Outhouse unveils revamped flagship store

By

Isabelle Crossley

Published
Mar 3, 2022

Jewellery and accessories brand Outhouse unveiled its revamped flagship store at Phoenix Palladium in Mumbai as a bright, open space housing its gold jewellery and handbags. 

The all-white interior of the store places the brand’s new collection of handbags at centre stage and features a seating area and large, circular mirrors. The store’s bright interior reflects the brand’s opulent yet clean aesthetic, also seen in the jewellery which sits in illuminated cabinets. 
 
“Transport yourself into an oasis of soothing modernity of The Outhouse boutique, inspired by the idyllic architecture of the sacred islands of Greece,” the brand announced on Facebook on March 2. 

“The curvilinear structures of the boutique seamlessly integrate art with all the elements. Accentuating the muted monochrome shades of the store, the materials are defined with undulating forms that highlight each design on display, creating a consonance of luxury and modernity.”
 
Outhouse, founded by Sasha and Kaabia Grewal, originally opened the doors to its first flagship store in 2017 in Mumbai’s Bandra West. Outhouse is known for its bold, sculptural jewellery and modern take on femininity. 
 
“Engraving the story of Outhouse in every element of the space, we aimed at creating our boutique as a confluence of symmetry, harmony and balance,” wrote founders Sasha and Kaabia Grewal on Facebook.

“Taking inspiration from our most memorable trip to the majestic Greek Cyclades, the space is a beautiful translation of the coastal region through opulent details. We created a space that integrates the free flowing essence of the Cycladic architecture with homegrown elements such as wicker and art deco drama, taking the centerstage in our store.”