×
472
Fashion Jobs
INDIA SHELTER FINANCE CORPORATION LIMITED
Area Branch Manager
Permanent · Chennai
JOB INDIA
Area Sales Manager- Operations (Garment Retails)
Permanent · Gurugram
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Merchandising Manager/Quality Manager - Garments Manufacturing Company
Permanent · Bhiwandi
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Officer Hrbp / Business HR For Garment/Textile/Apparel Industry
Permanent · Bengaluru
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Mumbai
Permanent · Bengaluru
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Rajahmundry
Permanent · Rajahmundry
ZYDUS WELLNESS
Zydus Wellness - Factory Manager - Sikkim Plant
Permanent · Atlanta
ANUSHÉ PIRANI
Social Media & Fashion Communications
Permanent · MUMBAI
HARSH CLEAN DHAN PVT. LTD
Area Sales Manager (Modern Trade Sales) For North East
Permanent · Guwahati
RANDSTAD INDIA PVT LTD
Area Sales Manager (Consumer Durable Industry)
Permanent · Mumbai
AVRO INDIA LIMITED
Area Sales Manager- Ludhiana, Amritsar/ mP-Indore, Bhopal
Permanent · Ludhiana
AVRO INDIA LIMITED
Area Sales Manager- Ludhiana, Amritsar/ mP-Indore, Bhopal
Permanent · Ludhiana
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Area Sales Manager
Permanent · Mumbai
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Ahmedabad
HERITAGE FOODS INDIA
Area Sales Manager(Hyderabad & Vijayawada) @ Hfl
Permanent · Hyderabad
NASH INDUSTRIES (I) PVT. LTD.
Production Manager Position With Nash Industries-Pune
Permanent · Pune
ACCELERATE SOCIAL WELFARE FOUNDATION
Area Sales Manager
Permanent · Noida
VR INDUSTRIES PVT. LTD
Area Sales Manager
Permanent · Chennai
G.R. BATHLA & SONS
Marketing Executive/Area Sales Manager
Permanent · Ludhiana
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Cutting Manager/Production Head - Garments Industry
Permanent · Bhiwandi
KALPA ELECTRIKAL PVT. LTD
Hiring For Production in Charge/ Manager (8-15 Yrs Exp)
Permanent · Bengaluru
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
Published
Dec 15, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Outdoor performance wear skewing to younger demographic

Published
Dec 15, 2016

In the last three years, the performance outerwear market has seen a huge 180 degree spin in direction. A study found that not only are consumers younger and more socially active, but they are searching for more versatile pieces.


Canada Goose



The report found that rather than purchasing activity-specific pieces, the current consumer is more focused on buying versatile pieces. While activity-specific pieces remained stagnant, more versatile outerwear items boomed in popularity.

The report found that the outdoor consumer is changing. Consumers showed an increased interest in outdoor activities, but they were also younger, more diverse in demographics, and more socially-connected.

Michael Cattanach, the global product director for Polartec stated, "The industry has been obsessed with the core adventurer, but that's not the way most people now experience the outdoors.”

Also noted in the report: sales showed a growing interest by consumers in trail running, cycling, camping, adventure travel, and indoor climbing.

This market data has sparked an output of established brands starting ‘performance’ spin-offs. Many brands have started their own performance outerwear lines or embarked on outerwear collaborations with outdoors companies. Supreme has had an ongoing partnership with The North Face. Canada Goose has been collaborating with a number of brands, including Drake’s OVO label, Opening Ceremony, and Vetements. 

The report focuses on market data not just from North America, but from Europe, China, South Korea, Australia, Japan, and India. Sales results are pulled from the top 50 outdoor retailers, alongside 80 core worldwide outdoor brands.

Copyright © 2021 FashionNetwork.com All rights reserved.