×
105
Fashion Jobs
KIVE CONSULTANCY
Area Sales Manager(Only Textile & Garment Industry Experience Holder)
Permanent · Ludhiana
JG HOSIERY PVT LTD
Area Sales Manager - (Chennai Location)
Permanent · Chennai
MATRIX CLOTHING PVT. LTD.
Quality Manager
Permanent · GURUGRAM
MATRIX CLOTHING PVT. LTD.
Quality Manager
Permanent · NEW DELHI
NIKE
Sap Platform Offshore Technology Capability Leader – Sec Idc
Permanent · BENGALURU
UNIVERSAL MANAGEMENT CONSULTANTS
Sampling Manager
Permanent · CHENNAI
UNIVERSAL MANAGEMENT CONSULTANTS
Operation Manager - Woven Garments Factory
Permanent · CHENNAI
NVS CONSULTANTS PVT. LTD.
General Manager - Quality (Garments)
Permanent · INDORE
NVS CONSULTANTS PVT. LTD.
General Manager - Quality (Garments)
Permanent · BHOPAL
FEELWELL GARMENTS & ACCESSORIES PVT. LTD.
Logistics Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · MUMBAI
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Marketing, Peter England - Bangalore
Permanent · BENGALURU
PURPLE UNITED
Executive (E-Commerce)
Permanent · NEW DELHI
EXPRESS PLACEMENT
e Commerce Manager
Permanent · NEW DELHI
CORPORATE RESOURCES
Senior Manager - Production
Permanent · COIMBATORE
KIVE CONSULTANCY
Area Sales Manager
Permanent · KOLKATA

OTB launches experiential virtual showroom

Translated by
Nicola Mira
Published
Jun 24, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Renzo Rosso’s OTB group, like other fashion industry players, has been pushed by the pandemic to accelerate its transition to digital tools, and has now announced the launch of an “ultra realistic” virtual sales showroom. OTB’s new showroom is unique because it isn't dedicated to one label only, like those recently introduced by Gucci and Balmain for example, but it is a digital environment home to several different names, featuring among others Diesel, Margiela, Marni and Viktor & Rolf.
 

The virtual showroom of French label Koché, which is distributed by OTB - OTB


In a press release, OTB stated that the showroom is “based on an end-to-end, modular group infrastructure designed by a cross-functional team, [allowing] for customized solutions to reflect the style, environment, and digital assets of each brand.” The new showroom will première with the sales campaign for the Fall/Winter 2020-21.
 
Inside the showroom, buyers will be able to “take a sensory journey through virtual spaces and will be guided through remote buying sessions by vendors connected in real time,” as OTB indicated in the press release.

The new platform has been designed and produced with support from management consulting firm Accenture. All the products featured on it are presented digitally with videos, high-resolution 3D images and 2D close-ups.
 
“The way and space in which collections are presented make a difference,” said OTB, adding that “it was important to keep the visual component of physical showroom visits. From the creation of realistic and unique environments, to the accurate representation of the items that compose the collections.”
 
In OTB’s latest virtual tool, vendors “will remain extremely important, and part of the buying session through live chats.” The group also underlined that the virtual showroom will allow for a reduction in the number of samples that need to be produced, and cut the carbon emissions linked to their transportation.
 
OTB has an annual revenue of €1.53 billion. Besides owning Diesel, Margiela, Marni and Viktor & Rolf, the group also holds a stake in Californian luxury denim label Amiri. It also owns childrenswear specialist Brave Kid and Staff International, the company that produces and distributes Marni and Margiela, as well as labels under licence like Dsquared2, Just Cavalli and Koché.

Copyright © 2020 FashionNetwork.com All rights reserved.