Osaa by Adarsh opens flagship store in New Delhi

By

Isabelle Crossley

Published
Mar 2, 2020

Womenswear brand, Osaa by Adarsh, has opened a flagship store in New Delhi’s Ambawatta One in Mehrauli, to showcase designer Adarsh Makharia’s latest collection of bridal and ethnic wear.

 
Adarsh Makharia has launched his first flagship store in New Delhi in the capital’s Mehrauli district, home to a growing number of luxury boutiques. The store houses Osaa by Adarsh’s latest collection ‘Nishiki’ with a selection of sarees, lehengas, suits, and gowns. 
 
“Delhi has a special blend of clientele and a sophisticated elegance which is precisely what our brand symbolises,” Makharia told The Indian Express, at the store opening last week. “We’ve always wanted to be available to our choice of clientele, and Delhi is one of the best placements for our label.”

Makharia conceptualised the store in collaboration with scenographer, Swarup Dutta. The space features opulent chandeliers, a living room-esque seating area, and long, wooden rods used to display intricately embellished traditional wear on a soft, neutral background.
 
“Our pieces are inspired by Japan’s art of gold weaving with intricate three-dimensional patterns woven with multi-coloured threads,” said Makharia, about his latest collection now available in-store.
 
Adarsh Makharia launched his womenswear label in 2013 and the brand is based in Kolkata. The brand specialises in bridal couture and works with artisans and craftspeople across India.