Orra signs Disha Patani as its brand ambassador
Diamond jewellery brand Orra has signed actor Disha Patani as its new brand ambassador. Patani will start her association with the brand by promoting the newly launched ‘Desired’ collection.
With this association, the brand is looking to strengthen its base among young women consumers. The brand claims to have witnessed a surge in its consumer base during the lockdown and expects a positive top-line growth in 2021.
Commenting on appointing Disha Patani as the brand ambassador, Dipu Mehta, managing director at Orra, in a statement said: “Orra is delighted to collaborate with Disha Patani as the face of the brand. She is a natural fit to this collection as she represents the quintessential woman of today - distinctive style, progressive and with the courage of her conviction.”
Talking about her association with the brand, Disha Patani added: “I am excited to be a part of Orra fine jewellery. It is so exciting to represent a brand whose persona is so close to your own. I feel Orra understands the sensibilities of today’s young woman and our need to be comfortable in our own skin. That makes our association so much more meaningful and I am extremely delighted about our partnership.”
Orra is one of India’s leading jewellery brands with 44 retail stores in India and sells online through its website.
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