Orra plans pan India expansion, expects 40 percent growth

By

Maverick Martins

Published
Mar 10, 2021

Orra Fine Jewellery is planning to strengthen its retail presence in India with the addition of 12 to 15 new stores during the current financial year.
 

The company will invest Rs 7 crore ($1 million) to Rs 10 crore per store. Orra is targeting metros for growth and plans to open its new stores in leading metro cities.
 
On the back of its retail expansion, Orra expects 40 percent growth during the current financial year. The company also plans to organise exhibitions in tier 2, 3 cities to boost its sales in these markets.

“The company plans to ramp up its 44 company-owned and operated stores across 24 cities pan India to 60 stores in FY2022. We plan to add new stores in the metros where we are already present in — Delhi, Mumbai, Bengaluru, Pune, Hyderabad, Ahmedabad and Lucknow,” Dipu Mehta, managing director at Orra, told Businessline.

“Metros contribute to over 80 percent of our overall business, and diamond jewellery contributes to 85 percent of our sales. We keep gold jewellery as a customer retention tool rather than for customer acquisition, because our DNA is diamonds. We are starting exhibitions in tier 2 and 3 cities because lot of our growth is based on what we will do for exhibitions,” Mehta added.

Orra is one of India’s leading jewellery brands with 44 retail stores in India and sells online through its website.