Orra expands retail presence with store in New Delhi

By

Maverick Martins

Published
Apr 22, 2022

Diamond jewellery brand Orra has strengthened its retail presence with the launch of its 59th store in Preet Vihar, New Delhi.

The store will house the latest diamond jewellery collection from Orra with exclusive bridal designs. The store has comfortable seating and contemporary interiors to enhance the customer’s shopping experience.

Commenting on the store opening, Dipu Mehta, managing director at Orra in a statement said, “It gives me great pride and joy to announce the launch of our newest Orra showroom in Vihar, New Delhi. As always, we strive to provide our esteemed clientele with the best shopping experience. Our brand-new outlet takes our store count to 10, in Delhi and 59 in India.”

“Delhi has been a key market for Orra and with this launch, we aim to strengthen our brand presence and craft a lasting shopping experience for our customers. This collection at the store is thoughtfully curated keeping the bridal concept boom in the market, and the onset of bridal in mind,” he added.

Orra is one of India’s leading jewellery brands with 59 retail stores in India and sells online through its website. It plans to open 12 to 15 new stores during the current financial year with focus on metros and will invest Rs 7 crore ($1 million) to Rs 10 crore per store.