Organic personal care market to double its size by 2020
The natural cosmetics market is booming. Recent forecasts by Gran View Research predict the organic personal care market will reach $15.98 billion by 2020.
Growing demand for organic and natural hair care, skin care and cosmetic products is expected to almost double the size of the market, which recorded in 2013 revenues of $8.43 billion.
The natural beauty segment has become the engine of growth of the beauty and personal care industry, recording an average annual growth of 20% over the past decade. Brands that are in this segment include The Body Shop, Kiehl’s and Burt’s Bees.
In Europe the sector will be also boosted by a new cosmetics regulation, which is expected to be introduced by the European Union in 2020.
Further, according to a report by Transparency Market Research on the organic personal care products market, rising concerns for health safety, increasing go green consciousness and growing consumer awareness towards hazards of synthetic chemicals will continue to fuel the demand.
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