Organic beauty marketplace Vanity Wagon raises Rs 1.5 crore funds

By

Maverick Martins

Published
Jan 13, 2021

Organic beauty marketplace Vanity Wagon has raised Rs 1.5 crore ($200,000 ) in a seed round led by Agility Venture Partners; Alfa Ventures founder, Dhianu Das; actor Anita Hassanandani; and angel investor, Sanjay Nagi.

The company will be using the funds to fuel its expansion plans across India, onboard more brands and increase its consumer base.

Commenting on the investment, angel investor Dhianu Das in a statement said: “Consumers today want clean alternatives for their beauty needs and with a lot of major brands emerging in this space, we look forward to building the future of clean-organic personal care products with Vanity Wagon.”

Prateek Ruhail, chief executive officer of Vanity Wagon, added: “We have always believed in creating value for our consumers, and this has helped us carved out a special place in their minds. Having grown faster than the sector growth in the last two years, this was an ideal time for us to take the next leap. With the help of our investors, we aim at capturing a sizeable quantum of the market in the next two years.”
 
The Delhi-based start-up was launched by Naina Ruhail, Prateek Ruhail, and Sahil Shrestha in 2018 and currently services 50,000 pin codes across India with over 85 brands.