OPI X Hello Kitty collection launches in India
The Japanese pop-culture icon Hello Kitty recently teamed up with the beauty brand OPI for the nail color series collection in October this year.
Sanrio-owned Hello Kitty is also celebrating its 45th birthday with the launch of the new limited-edition nail polish collection, which includes 13 signature shades in nail lacquer and 12 shades in the gel color formula.
Commenting on the launch, Jill Koch, senior vice president of licensing and business development at Sanrio Inc in a statement said: “Our partnership with OPI was one of our most popular collaborations to date. Our avid fans from around the world will love this new collection and it arrives just in time as we celebrate Hello Kitty’s 45th Anniversary this year.”
OPI co-founder Suzi Weiss-Fischmann added: “With the OPI X Hello Kitty Collection, we bring together two global icons that embrace having fun, being chic, loving color."
The OPI X Hello Kitty nail colors will be available in India at leading OPI Salons, Sephora, Nykaa, and Amazon. The collection is priced at Rs 850 ($12) onwards.
This is the second collaboration between OPI and Hello Kitty. The duo first collaborated back in 2016, on a collection that included an instant sell-out shade called ‘Let's Be Friends.
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