Only launches first ever un-gendered clothing line

By

Isabelle Crossley

Published
Feb 16, 2023

Only has launched its first ever un-gendered clothing line in collaboration with cartoon character Felix. The brand’s new collection is designed to appeal to Gen Z and millennial shoppers. 

The bright, hip-hop inspired collection launched on Only’s India e-commerce store and in select brick-and-mortar stores on February 15, the brand announced in a press release. Only, which is run by Bestseller India, aims to appeal to new demographics by foraying into genderless clothing, an increasingly popular category amongst younger consumers in India.  
 
“Only has always believed in pushing the boundaries and creating something new and fun,” said Bestseller India’s CEO and country head Vineet Gautam in a press release. “With the introduction of Only x Felix collection, we further extend the brand’s product offering by adding gender fluid styles that can be worn and aced by not only girls but also boys! This collection truly makes Only the one stop fashion destination for modern millennial girls and boys. Over the years, the brand has worked on very unique new age limited-edition collaborations which have resonated well with our audience.”

Only describes itself as one of the leading denim brands in Europe and counts over 4,500 stores globally. The brand currently has 54 stores and 289 shop-in-shops spread across India.