Only launches Donald Duck athleisure collection
today Sep 15, 2017
The fashion brand Only has collaborated with Walt Disney to launch a collection that features the animation house’s famous character, Donald Duck.
The Bollywood star Disha Patani is the face of the new collection’s advertising campaign and stars in a video to promote it. The collection itself includes a variety of athleisure casuals and loungewear, all featuring images of Donald Duck.
With prices starting at 1,299 rupees (approximately 20 dollars) and going upwards, the collection is priced affordably for a younger market. The collection has just launched on the brand’s own e-commerce store and will also be available in Only stores across India.
The collection, entitled, “Only x Donald” is bright and cheerful, and Donald Duck’s signature yellow colour features heavily. Along with t-shirts and tracksuit bottoms for lounging in, there are also more dressy options available such as printed shirt dresses and shirts with lace up detailing. Football jersey inspired tops, sweatshirts, and printed t-shirts are also available. The collection is fun, youthful, and carefree, and taps into the growing popularity of athleisure in India. The collection is all womenswear but has an androgynous edge.
Only was founded in 1995 as a female jeans-wear brand. The label concentrates on casual womenswear with a masculine touch. Only is available in exclusive brand outlets (EBOs) in all major Tier 1 and 2 cities and is also available in partner multi- brand outlets (MBOs) across India.
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