Only India launches Disney Mickey Mouse collection

By

Isabelle Crossley

Published
Jun 18, 2021

Bestseller's apparel brand Only India has partnered with Disney to launch the ‘Only x Mickey Mouse’ collection, a line of printed streetwear for women. 

The new collection features garments including shorts, skirts, shirt dresses, and t-shirts, all with relaxed silhouettes and featuring Disney’s Mickey Mouse character. With oversized logos and scribbled art-style designs, the collection is both youthful and bold.
 
“The collaboration truly marries and highlights Only India and Mickey’s style, utility and contemporary trends,” the brand announced in a press release on Thursday.

“It commemorates the classic character in a way one couldn’t have imagined.”
 
Following the continuing trend for lounge wear, the collection is designed to transition from working from home to running errands. The collaborative collection is priced from Rs 1,699 ($22.90) and has launched on Only’s India e-commerce site and in Only stores across the country. 
 
Only India currently has 54 brick-and-mortar stores and 289 shop-in-shops spread across the country, as well as its dedicated India e-commerce store and presence on multi-brand online platforms. The brand, which describes itself as one of the leading denim brands in Europe, is sold in over 4,500 stores worldwide. Only is run by fashion business Bestseller which was launched in Denmark in 1975 and is today present in 46 countries, including India.