Online fashion retailer Bewakoof plans offline foray

By raising $4-5 million through a new clutch of investors, online lifestyle and fashion retailer Bewakoof is giving another shot at setting up brick and mortar retail stores. It will set up a few stores in Mumbai before moving to other cities. Earlier, the website, which is backed by founders of Snapdeal had attempted to start offline retail in 2014.

“Since our online business is doing well, we want to slowly get back to giving our consumers the brand experience through flagship stores which would measure between 2,000-3,000 sq. feet’’, Prabhkiran Singh, co-founder, Bewakoof told Businessline.

The fashion retailer after having built a private label namesake brand also plans to sell the label across other online marketplaces like Amazon and Flipkart.

“We have been able to garner healthy margins and have also been profitable, since we design and manufacture our private label,” Singh added.

“Having raised angel funding, we are now looking at PE and VC funds to raise capital and slowly make an entry into brick and mortar retail with our flagship stores,’’ he informed.