Onitsuka Tiger to relaunch Mumbai store

By

Isabelle Crossley

Published
Jul 14, 2022

Japanese sportswear and footwear brand Onitsuka Tiger will relaunch its store on the first floor of Mumbai’s Palladium Mall this month to coincide with the launch of its new, genderless collection.

Onitsuka Tiger will relaunch its Mumbai store with all new features and décor to bolster the launch of its latest collection and ameliorate its offering in Mumbai, Vogue India reported. The brand recently launched it’s autumn/ winter 2022 collection internationally which centres around the colour black. 
 
Waistcoats, midi pleated skirts, velour dresses, wide-leg bottoms, and nylon jackets have have a futuristic feel while also harking back to the utilitarian styles of the early 2000’s. The new collection will launch in Mumbai along with the revamped store. 
“This season, we focused on just one colour, black,” said Onitsuka Tiger’s creative director Andrea Pompilio, the New Indian Express reported. “In my opinion, black is the colour that better identifies with the Onitsuka Tiger brand, also because it reminds me of the aesthetics of the ninjas, who always wore black.”

Onitsuka Tiger first entered the Indian market in 2017 by launching brick-and-mortar stores in Delhi and Mumbai then launching a dedicated e-commerce store for the country. The brand is known for its fashion-focused sportswear which mixes Japanese aesthetics with performance wear.