OnePlus names Jasprit Bumrah as brand ambassador for wearables segment

By

Maverick Martins

Published
Jun 21, 2021

OnePlus, the global technology brand, has named Indian cricketer Jasprit Bumrah as its brand ambassador for its wearables category.
 

Bumrah will be seen endorsing the brand’s newly launched watch. The association will include a 360-degree campaign, which will kick off with the OnePlus x Jasprit Bumrah digital film on OnePlus India YouTube and Instagram.
 
“As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit , his grit and his determination. This synergy has convinced us that nobody could better represent what we stand for and we are delighted to welcome Jasprit to the OnePlus family,” a OnePlus spokesperson in India said in a statement.

Sharing his thoughts about the association, Bumrah added: “It’s wonderful to see a young brand empower the tech landscape and rise to the challenge of delivering exactly what consumers want.”
 
The OnePlus watch has been priced at Rs 14,999 ($200) and will be available across e-commerce platforms, OnePlus exclusive stores, and partner outlets.