One Zero Eight pop-up store pays tribute to Kerala flood affected weavers

Published
Jan 7, 2019

Save The Loom has opened a pop-up shop, One Zero Eight, at Fort Kochi in Kerala. The shop features a number of Indian designers and pays tribute to the 700 female artisans whose looms were destroyed in last year’s floods.

One Zero Eight will run until March 29 and features the designers Abraham & Thakore, Rajesh Pratap Singh, Ujjwal Dubey, Aneeth Arora, Gaurav Jai Gupta, Karishma Sahani Khan and Swati Kalsi. The designers have created Khadi garments especially for the concept store and profits from the garments will be donated to Save The Loom to use for its ongoing projects.

A further group of designers including Adaveita Mathur, Aditi Dhar, and Usha Devi Balakrishnan will retail their entire collections in store with a strong focus on Khadi items. The store displays the designers’ handloom garments in a bright white room with an earthy stone floor and tables made of planks of natural wood to display accessories.

The pop-up store coincides with Kerala’s Kochi-Muziris Biennale, South Asia’s largest art event. Located in Fort Kochi, the pop-up store was designed as a tribute to the 700 weavers and spinners whose machinery was destroyed in the Kerala floods of August 2018. The floods, which destroyed much of Kerala’s infrastructure, also took a toll on the area’s handloom industry which is still recovering.

The pop-up store is located on Napier Street in Fort Kochi, Kerala and was designed by 11.11/Eleven Eleven’s Himanshu Shani with Wasim Khan of Lemon Design and Ramesh Menon and Alpi Boylla of Save The Loom on board as experiential designers. The store will also host a number of events such as workshops and talks.