OLX India names Sapna Arora as its chief marketing officer
today Jul 4, 2019
OLX India has named Sapna Arora as its new chief marketing officer. Arora will lead the brand marketing initiatives of the company in the country.
Arora joins OLX from Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.
The company is looking to take the next big leap in its positioning in India and is confident that Arora’s experience will help the company in its next phase of growth.
Commenting on the appointment, Sushil Kumar general manager at OLX India in a statement said, “As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.”
Talking about her new role at OLX, Sapna Arora added, “I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing in reducing the carbon footprint.”
Previously, Arora has worked in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman, among others.
OLX is an online marketplace to buy and sell used goods across categories. India is amongst the top two growth markets for OLX globally and currently has 50 million users in India.
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