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Published
Nov 1, 2013
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Olsens announce first fragrance launch

Published
Nov 1, 2013

The Olsen twins are launching their debut perfume for lifestyle line Elizabeth and James. The duo of fragrances will be exclusively at Sephora in the United States and Canada from January. The launch will consist of two fragrances named Nirvana Black and Nirvana White, with more with more woody and floral base notes respectively.

Mary-Kate and Ashley at the launch of Nirvana | Source: Steve Eichner

The design duo reportedly began working on the conception of the fragrances with Kendo, a beauty incubator company belonging to Sephora's parent company LVMH, almost two years ago.

The design duo are also preparing for the the opening of their first ever boutique for their high-end line The Row. The store is slated to open in 2014 in Los Angeles. Unlike Elizabeth and James which relies on several partnerships, The Row does everything in house via the Olsen-owned licensing and manufacturing company Dualstar Entertainment Group.

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