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Published
Nov 24, 2022
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Olaplex launches on Nykaa

Published
Nov 24, 2022

Nykaa has launched US based haircare brand Olaplex on its e-commerce store and in select brick-and-mortar outlets. With this launch, the multi-brand beauty and personal care goods retailer strengthens its hair repair offering.  

Olaplex has launched on Nykaa's multi-brand e-commerce platform - Nykaa- Facebook


Olaplex’s line of hair care products for damaged hair has gone live on Nykaa, the business announced on Facebook. Products which feature in the new Olaplex brand segment on Nykaa include its leave in conditioner, bonding oil, and conditioning hair mask among others. 
 
“The most requested, patented Bond Building Technology Olaplex is now on Nykaa,” the business announced on Facebook. “Reverse hair damage and protect your hair from root to tip. Make every hair flip count with the original Bond Builder!”

Nykaa has launched its ‘Pink Friday’ sale event which offers discounts across its e-commerce store. As part of the sale, Olaplex products are also all discounted by 10%. 
 
US based brand Olaplex is owned by Advent International. The brand was launched in California in 2014 where its products are still produced. 
 
Earlier in the year, Olaplex faced a controversy following the European Union banning an ingredient named Lilial, used to add fragrance to Olaplex products, due to links to infertility in lab tests, L’Officiel USA reported. The brand subsequently stated that Lilial has been removed from its products globally since January, 2022. 

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