Ogaan x LBB Artisans Bazaar to showcase indie brands this July

By

Isabelle Crossley

Published
Jul 18, 2022

On July 23, multi-brand luxury Indian fashion boutique Ogaan will join forces with fashion event LBB Artisans Bazaar to present 36 “indie labels” at its store in Hauz Khas Village, New Delhi to promote independent brands.

The one-day shopping event aims to promote independent and up-and-coming labels to enable them to build brand consciousness and reach new customer demographics, Ogaan announced on Facebook. The event also aims to give Delhi’s shoppers the chance to discover new brands under one roof. The event will focus on clothing and accessories priced under Rs 15,000 to make the pop-up more accessible. 
 
Some of the more well known brands scheduled to take part in the event, seen at recent fashion weeks and in nationwide publications, include Pero, Lovebirds, Bodice, 11:11, Aartivijay Gupta, Kanika Goyal, and Ritika Sachdeva. Other brands, perhaps less well known but boasting a cult following, will include Yam, Whim, Cai, Kora, Norn, Pause, Shutoh, Roha, Zuilee, Sunira, Anatina, Mellow Drama, and Nirjara among others. 

The business-to-customer exhibition is part of Ogaan’s increasing focus on promoting young labels. “Join us as we play host to the best indie labels on our radar that are under Rs 15,000,” Ogaan announced on Facebook on July 17.