Ogaan to launch shop-in-shop for Vrisa in Malcha Marg store
On February 21, multi-brand luxury Indian fashion retailer Ogaan will launch a shop-in-shop for womenswear brand Vrisa at its store in Malcha Marg, New Delhi.
Vrisa will launch its latest collection in Ogaan Malcha Marg on Friday, the boutique chain announced on Facebook. The brand will have a dedicated section in the store for its delicate, yet practical womenswear, and will join brands including Shades of India, Eka, and Payal Pratap, among others.
The brand’s spring/summer 2020 collection ‘The Vintage Garden’ mixes a multitude of floral prints with textured, floral embroidery to create the image of a lush, spring garden. The brand’s signature loose, fusion wear silhouettes and full skirts present a relaxed, yet romantic take on femininity.
Vrisa, launched by Rahul and Shikha Mangal, is based in Jaipur and retails from its flagship stores in New Delhi, Jaipur, and Mumbai and its dedicated e-commerce store, according to the brand’s website. The label focuses on sustainable fashion and preserving India’s textile and craft heritage through modern design and has two lines, ‘Vrisa’ and ‘Vrisa Classic’.
Ogaan has a number of boutiques in New Delhi, as well as one each in Hyderabad and Mumbai and hosts a range of multi-brand luxury shopping events. The boutique chain first launched in 1989 and launched its online store in 2015.
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