Ogaan to hold Eka showcase in Kala Ghoda

By

Isabelle Crossley

Published
Feb 5, 2020

Multi-brand luxury womenswear boutique Ogaan will present sustainable clothing brand Eka’s spring/summer collection at its store in Kala Ghoda, Mumbai at an exclusive event on February 6.

 
Ogaan will hold a showcase for Eka on Thursday, the store announced on Facebook. The event will give Mumbai’s shoppers their first chance to shop the brand’s spring/summer collection, which was made in part by artisans from remote craft clusters in Telangana over the past year.
 
Eka’s latest collection features its signature loose, relaxed silhouettes and natural fibre textiles. With a colour palette of neutral tones and powder pinks, the collection is nuanced and demure. A touch of whimsical is added with colourful button holes and embroidered details and obi-style belts and kimono-esque jackets add a Japanese flavour. 

The brand recently released its spring/summer campaign, which stars Nepali model Anjali Lama and evokes, “summer siestas, leisurely days, long walks, reading love notes and sultry starlit evenings,” the brand wrote on Facebook. 
 
Designer Rina Singh launched Eka in January, 2011. The brand won the Elle Graduates Award in 2015, the Vogue India Fashion Fund in 2016, and was a Woolmark Prize finalist in 2016. Eka retails from multi-brand stores across India and online.