Ogaan launches The Wedding Pop-Up in Kala Ghoda
today Dec 2, 2019
Multi-brand luxury fashion boutique Ogaan will launch The Wedding Pop-Up on December 3 at its store in Kala Ghoda in Mumbai to present an array of occasion wear for the winter wedding season.
On Tuesday, Ogaan will bring a range of luxury traditional wear brands to Kala Ghoda for a one-day business-to-customer showcase, the boutique announced on Facebook. Niharika Kamani will showcase its array of pearl-beaded ivory sarees and occasion wear and Payal Singhal, Dolly J, and Nidhi Tholia will also showcase their latest occasion wear collections in-store.
Anamika Khanna will present a collection of winter wedding themed traditional wear with thick, embellished textiles, bright reds, and ethereal tailoring. Seema Gujral will also launch its bridal collection for the first time in Mumbai at the pop-up. Delicate white hues, sheer textiles, and opulent embroidery mix Indian traditional staples with an international approach to nuptials.
Debyani will launch its latest collection featuring Suzani and Dabka embroidery on deep toned velvets. The collection features kaftans and simple silhouettes to show off its rich heritage embroidery details.
Ogaan, which launched its first multi-brand outlet in 1989, now has five stores in New Delhi and one each in Hyderabad and Mumbai as well as a dedicated e-commerce store. The chain holds a large number of exclusive in-store events, recently hosting Aavidi by Dimple in Kala Ghoda, to present offline-only experiences to increase in-store footfall in the age of e-commerce.
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