Ogaan holds exclusive launch event for 11.11 / eleven eleven
Multi-brand luxury Indian fashion retailer Ogaan held an exclusive showcase for handloom brand 11.11 / eleven eleven at its boutique on Malcha Marg in New Delhi on April 11. The event launched its latest collection of handcrafted womenswear in the metro.
11.11 / eleven eleven set up shop in Ogaan on Tuesday for a jewel toned showcase of floaty layers and tie-dye details. Mumbai’s shoppers were invited to browse the label’s modern take on traditional Indian textiles with a specially curated selection for the boutique, which specialises in luxury brands.
The showcase features, “Ori Nui Shibori and intricate Bandhani artworks, done on luxe silks and hand-spun cottons in bright natural colours,” Ogaan announced on Facebook. “Also a display of special edition line developed with SaveTheLoom, crafted in un-dyed hand-spun textiles from Kerala.”
Shani Himanshu and Mia Morikawa launched Eleven Eleven in 2004. The brand retails from its flagship concept store in New Delhi and other multi-brand stores in metros including Mumbai, Kolkata, Pune, and Hyderabad, among others.The brand is also available internationally in the UK, US, Japan, France, and Australia, among other countries.
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