Offline retailers see rise in pre-Diwali sales

Brick-and-mortar retailers are seeing a 30-50 per cent jump in pre-Diwali sales despite the massive discounts and advertising push by e-commerce portals, according to a report in the Business Standard.

“We’re seeing very good numbers, which are better than last year’s. Customers have realised that physical stores offer better deals than online stores,” said Rakesh Biyani, joint managing director, Future Retail.


Offline retailers see rise in pre-Diwali sales - DR


Vasant Kumar, executive director at the Landmark group’s fashion chain, Max, said “there had been 15 per cent growth in pre-Diwali sales. We expect a 50 per cent jump in sales in the next 10 days.”

Malls are also seeing good growth in footfall and consumption.

Pushpa Bector, executive vice-president and head of malls at DLF, said the company expects the trading per square foot and sales to increase by 20-25 per cent.

 “From four months of festive season, we expect around Rs 500 crore and a total of Rs 1,400-crore sales. While on an average the monthly footfall is 1.3 million, during the festive season it increases to 1.8 million.”

Rajendra Kalkar, president (west region) at Phoenix Mills, which owns malls in Mumbai, Pune, and Bengaluru said, “We are high-strung this Diwali. We’re expecting a minimum 30-40 per cent growth in both consumption and footfall. Last year, we saw growth of 20 per cent.”
 
According to Kalkar, with many international fashion brands entering the country, people have a lot of options to choose from.

“Additionally, the good monsoon and the Seventh Pay Commission will definitely fuel growth this festive season. The per-capita customer spends this festive season are expected to go up substantially.”
 

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