Offduty partners with Dukaan, reports 76 percent increase in conversion rates

By

Maverick Martins

Published
Dec 28, 2022

Dukaan, the leading e-commerce enabler has partnered with direct-to-consumer women’s fashion brand Offduty to help the latter improve conversion rates and increase profitability.

The brand claims its conversion rate has increased by 76 percent due to Dukaan’s technology and intuitive design, which allows for a seamless and efficient online shopping experience on mobile devices.

In addition to increasing conversion rates and improving average order value, Dukaan has also helped Offduty to bring down their RTO rates.

Commenting on the partnership, Shahbaaz Khan, CEO of Offduty in a statement said, “We are thrilled with the results we have seen since moving to Dukaan. I was skeptical about moving from Shopify Plus. However, I saw a great zeal in the Dukaan team to make this happen. So glad that I made this decision to move from Shopify Plus to Dukaan. It turns out to be the most important and game changing decision for my business for the year 2022.”

Suumit Shah, CEO of Dukaan added, “We are excited to welcome Offduty to the Dukaan family. This partnership is a key part of our aggressive expansion plans and reflects our commitment to helping businesses of all sizes succeed in online selling. Offduty is just the beginning, and that day is not far, when you will see your favorite D2C brand using Dukaan to sell online.”

Dukaan is a all-in-one e-commerce platform that allows merchants to set up and manage an online store, sell products, and accept payments.