Published
Mar 13, 2019
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Odhni plans massive expansion, aims revenue of Rs 1,000 crore by 2025

Published
Mar 13, 2019

Ethnic wear brand Odhni is looking to expand its retail presence in the country and will be opening 30 new stores across India. It is eyeing revenue of Rs 1,000 crore (approx $143 million) by 2025.
 

Odhni plans massive expansion, aims revenue of Rs 1,000 crore by 2025 - Odhni


Odhni currently has 3 offline stores in the country and also sells online on leading e-commerce platforms. The company had generated revenue of Rs 80 in the last financial year and expecting it to grow 150 percent during the current fiscal.
 
Odhni is banking on exclusivity and affordable pricing for growth in the Indian ethnic wear market.

“In the last fiscal year, Odhni achieved a turnover of Rs 80 crore, and it is expected to register 150 percent growth in the present fiscal. The brand is aiming to achieve Rs 1000 crore turnover by 2025 with the opening of 30 new stores across India,” Puneet Jain told FashionNetwork.com.
 
It caters to needs of women of varied backgrounds and interests with all the leading brands of Surat, Calcutta, Mumbai, and Delhi apart in women ethnic wear segment.
 
The Delhi-based ethnic wear brand Odhni was founded by Anju and Shashi Jain in 1999. It is currently run by brother duo of Puneet Jain & Yatin Jain. Its studio flagship store based out of Nishant Kunj, Pitampura has the distinction of being the largest women apparel store in Delhi.

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