Odhni partners with WNW to launch ‘Dejhoor’ collection in Delhi

By

Maverick Martins

Published
Jan 15, 2020

The women’s ethnic wear brand Odhni has partnered with WNW (Warp N Weft), an elite bridal couture brand of Kolkata, to launch an exclusive gallery line collection called ‘Dejhoor’.
 

The gallery line includes exclusive wedding collection for all soon-to-be-brides and is inspired by the beauty of Kashmir. It will be available exclusively at Odhni’s Delhi stores.
 
Commenting on the strategic tie-up with WNW, Puneet Jain and Yatin Jain, directors of Odhni, in a joint statement said: “We, at Odhni, are grateful and delighted to be working with such an honoured brand like WNW exclusively to make every woman feel like a queen on her special occasion. Not only we are proud to have this association, but it surely will be fruitful for us and the team of WNW due to the customer avenues & their perception interface.

“Through WNW, we want our customers to explore the new collection. Weaved by the sentiments and emotions, every family has a unique identity to feel proud. Based on this, we have introduced an exclusive gallery line that not only enhances the beauty of a bride but speaks volumes about the family traditions,” they added.
 
Odhni and WNW had earlier collaborated in 2018 for a fashion show at the India Fashion Week held in Delhi.

Odhni was founded in 1999 and has three brick-and-mortar retail outlets in New Delhi located in Pitampura, Kohat, and Vikas Marg. The brand also retails online on several e-commerce platforms.