Published
Feb 13, 2020
Download
Download the article
Print
Text size

Odhni enters luxury jewellery segment with Amyra Jewels

Published
Feb 13, 2020

The women’s ethnic wear brand Odhni has entered the luxury jewellery segment under the brand name ‘Amyra (Arabic word for a princess or royal lady) Jewels’ with the launch of its first store in Delhi.
 

Odhni enters luxury jewellery segment with Amyra Jewels - Amyra Jewels


The store located at Vikas Marg, New Delhi is spread over an area of 3000-square-feet area and offers fine handcrafted luxury jewellery.
 
It houses chandbalis, danglers, studs, jhumkis, kadas, chokers, and multi-layered necklaces in diamond, sapphires, gold, and kundan.

Commenting on the launch, Puneet and Yatin Jain, directors of Amyra by Odhni in a joint statement said: “With the success of Odhni, we are very proud to launch our new venture in the jewellery segment. This will now be headed by our younger brothers Nishant Jain and Manik Jain as official managing directors of Amyra Jewels. It will be 20 years since we set up our label in 2000, and we think this is the best time to step into an all-new segment.”
 
“The brand celebrates its expansion as an opportunity to address the growing needs of its large wedding customer base in Delhi and NCR with innovative designs and uncompromising quality, which are the marquees of Odhni,” the statement added.
 
Odhni was founded in 1999 and has three brick-and-mortar retail outlets in New Delhi located in Pitampura, Kohat, and Vikas Marg. The brand also retails online on several e-commerce platforms.

Copyright © 2024 FashionNetwork.com All rights reserved.