Obeetee plans domestic, international expansion
Obeetee is planning to strengthen its retail presence in India and international markets with the opening of new stores over the next three years.
The brand will commence its expansion by opening a retail store at Famous Studio Worli, Mumbai. Additionally, it will be opening nine more exclusive outlets across the country.
Commenting on the expansion, Rudra Chatterjee, chairman of Obeetee, in a statement said: “We are recognized for our quality products and unique designs and patterns that have made us what we are today. However, major of our business has been primarily through exports, this is one of the major reasons for expanding our business in the Indian market, where this domestic expansion allows us to let its people and country bask in the aura of opulence.”
“Along with the digital presence, Obeetee aims at marking its physical presence across the country with the announcement of its ten exclusive stores pan India in the next three years. Being easily accessible, Obeetee rugs will now be available at multiple brand stores across the country and designer outlets. This expansion plan by Obeetee aims at increased brand presence and accessibility to people pan India.”
Founded in 1920, Obeetee is one of the oldest and largest hand-woven rug companies in the world and claims to have worked with over 25,000 artisans across India.
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