Oakley launches ‘Be Who You Are’ campaign with Rohit Sharma

By

Maverick Martins

Published
Sep 20, 2022

Oakley, a sports performance eyewear brand has launched the next chapter of its campaign ‘Be Who You Are’ featuring the Indian cricket team captain Rohit Sharma.

This is the third year of association for Rohit Sharma with Oakley and in the campaign he will be sporting the latest styles such as Encoder, Radar EV Path, CMDN, and Leffingwell. The campaign will be released across channels such as social, digital, and print, for audiences across the country.

With this campaign, Oakley aims to strengthen its presence in the Indian market and expects the upcoming T20 cricket world cup to widen its visibility and customer base.

Commenting on the campaign Rohit Sharma in a statement said, “I am pleased to partner with Oakley which as a brand shares the same ideology as mine to push boundaries of performance. Together, we look forward to inspiring people to overcome their hurdles and achieve greatness.’’

Sahil Jandial, brand business manager at Oakley India added, “We are elated to be strengthening our partnership with Rohit Sharma to bring to life the next chapter of our iconic ‘Be Who You Are’ campaign. Through this campaign we want to inspire people to live out their dreams and passions by celebrating their personal journeys.”

Oakley retails through a mix of exclusive brand outlets and in multi-brand outlets across India. The brand also has a presence on major e-commerce marketplaces.