O'2 Nails India raises funds for country-wide expansion

By

Isabelle Crossley

Published
Mar 1, 2023

Nail care brand O’2 Nails India has raised $150,000 in its seed round of funding from Real Time Angel Fund and Aic- Bimtech. The business will use the funds to open stores in India and abroad and for advancing its technology. 

O’2 Nails India is eyeing a 500% increase in its retail footprint and a 10 times increase in its customer base and will use its new funds to reach more customers. The business currently has 30 stores and plans to open over 100 stores both in India and abroad in the 2024 financial year, ET Bureau reported. 
 
“This strategic investment in O’2 Nails India is a testament to the company’s commitment to providing quality nail care services and expanding its reach,” said O’2 Nails India’s CEO Aparna Singh, ET Retail reported. “We are extremely thankful and happy to be backed by these renowned industry leaders in our journey ahead. We plan to utilise these funds for technological advancement and expanding our stores and retail presence. With a strong commitment to accelerate women empowerment, we have 20 women-led franchises.”

The business also plans to use the investment towards improving its customer service and, “giving customers access to innovative nail care products,” according to Singh. The brand counts 78% of its customers as women and aims to create a strong brand identity for these customers. 
 
“India nail care market is anticipated to grow at a robust rate through 2025 due to surging fashion and beauty consciousness among women and increasing number of beauty salons in the country,” said Real Time Angel Fund’s partner and CEO Pranay Mathur. “O’2 Nails has created a unique and exciting range of products and services in the personal care and beauty care category starting with nails. We are elated to partner with passionate founders in backing their growth journey to help Indian girls and women love their nails even more and setting a unique style statement.”