Nylangan Hindustan expands online presence with multi-brand retailers
Ethnic wear brand Nylangan Hindustan has expanded its distribution network to retail on a number of multi-brand e-commerce platforms, in addition to its own e-commerce store.
Nylangan Hindustan now retails online on Ogaan Market, Ajio, TataCLiQ, and Ethnicity, the brand announced in a press release. The move to expand onto multi-brand platforms is designed to help the brand to reach new customer demographics.
The brand has also launched its maiden womenswear line across brick-and-mortar Ethnicity stores in a number of metro cities. Nylangan’s designs are designed to offer a paired-down style with casual and fusion wear options.
Priced in the mid-range of the market, Nylangan’s prices begin at Rs 1,699 ($23.35).
“All collections created at Nylangan are made to tell stories; of the craft, of the artist and of the individual who wears Nylangan,” said the brand in a press release.
The brand was launched last year by Ethnicity’s CEO, Ameet Panchal, as a versatile women’s wardrobe. Its first two collections, ‘Aranya’ and ‘Wildflower’, launched simultaneously, and feature kurtas, loose tunics, matching separates, and dresses with subtle embroidered details and a mix of bright and neutral tones.
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