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Published
Jun 28, 2022
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Nykd by Nykaa names Bhumi Pednekar as brand ambassador

Published
Jun 28, 2022

Nykaa Fashion’s intimate and sleep wear brand ‘Nykd’ has named actor Bhumi Pednekar as its brand ambassador.


Nykd by Nykaa names Bhumi Pednekar as brand ambassador - Nykd


The brand has launched a campaign 'As Good As Nykd' featuring the actor to squash common misconceptions and openly address some of the most relatable bra issues faced by consumers.

Commenting on her association with the brand, Bhumi Pednekarin a statement said, “For a wardrobe essential as basic as a bra, it is surprising how ill-equipped and uninformed we often find ourselves. Together with Nykd by Nykaa, I hope to be able to simplify this conversation and help consumers choose the right bra for their unique requirements. Nykd's ability to create superior quality lingerie that translates into a second skin feeling will be a game-changer and I can't wait for women to try it.”

Preeti Gupta, business head at Nykd by Nykaa added, “Bhumi's unique trait towards addressing topics that are considered awkward and uncomfortable is what makes her the perfect fit for our efforts to normalize lingerie conversations. We are certain that with Bhumi leading the campaign, we will be able to encourage discussions on bra needs, gaps, experiences, and support women in finding the perfect bra for their everyday needs and offer comfort with our thoughtfully curated range to our consumers.”

Nykd by Nykaa is available on Nykaa’s website, app, and retail outlets across the country.

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