Nykd by Nykaa expands portfolio with ‘Nykd All Day’ range
Nykd by Nykaa, a lingerie and sleepwear brand from Nykaa Fashion, has strengthened its product portfolio with the launch of a sub-brand ‘Nykd All Day’ featuring athleisure, leisure, and activewear.
Under the Nyked All Day brand, Nykaa will offer leggings, sports bras, tank tops, shrugs, joggers, tracks, culottes, t-shirts, and lounge pants. It has been priced at Rs 399 ($5) onwards.
Commenting on the launch, Adwaita Nayar, CEO of Nykaa Fashion, in a statement said: "We are excited to expand Nykd by Nykaa to include athleisure, leisure & activewear after successfully launching lingerie and sleepwear. Over the past one year, as we navigate new ways of working, living, and managing our hectic schedules, athleisure & activewear have now become wardrobe staples that we choose to make a style statement in."
“With Nykd All day, we combine high-quality athletic staples with versatile leisurewear to offer the utmost comfort whilst maintaining a modern appeal and ensuring a wide selection so that we have something for almost everyone. We hope that it will deliver on both; functional and comfortable products steeped in the latest innovations in fabric and fit.”
Nykd All Day will be available on Nykaa’s website and app as well as the Nykaa Fashion store at Ambience Mall, New Delhi.
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