Nykaa to take its Beauty Bar concept back to Hyderabad

By

Isabelle Crossley

Published
Jun 12, 2019

Nykaa will bring its Beauty Bar event back to Hyderabad on June 19, in collaboration with makeup artist Aliya Baig, to promote a range of brands to the city’s shoppers.

Makeup artist Aliya Baig will host a makeup masterclass from 2pm to 4pm at the event to teach guests how to apply products by featured brands Makeup Revolution, Wow, Tony Moly, and Nykaa’s own private label, Nykaa Cosmetics. Following the masterclass, guests will be offered makeovers from 4pm to 6pm, using the featured products.  

The event will take place inside the main atrium of Hyderabad’s L&T Mall on Punjagutta Road where Nykaa also has a store. The event aims to bring new customers to the store and increase brand visibility in the city. 

Nykaa has hosted its Beauty Bar event in a number of cities such as Lucknow and Chandigarh and continues to open new stores across the country, as part of its current expansion plan. The business recently opened new stores in Kolkata, Bengaluru, New Delhi, Kanpur, and Bhopal. 

Nykaa, founded by Falguni Nayar, has also recently launched a number of brands in the Indian market through exclusive tie-ups with its e-commerce site. Both the UK brands Simple skincare and Herbal Essences haircare entered India with Nykaa this year.